United Scoops is a playful ice cream branding project that celebrates each U.S. state with its own unique flavor inspired by local ingredients and culture. I wanted to create something fun and nostalgic — a brand that feels both familiar and adventurous. Each pint design includes a bold color palette, simple illustration, and flavor name that ties back to the state’s personality. This project let me explore storytelling through packaging and create a brand system that feels bright, cohesive, and full of character.

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